Are you looking for the best domain name to register for your business? A domain name is your website name. Getting the right domain name is very crucial for businesses. Here we are summarizing important points that you can keep in mind for selecting a domain name.
1. Always prefer dot-com
We always recommend choosing a .com domain name. Dot com domains are the most trustworthy and oldest domain extensions.
Dot-com domains are the most memorable. Most users will automatically write “.com” at the end of every domain without thinking about it.
2. Consider registering other domain extensions
If dot com is not available for your preferred name, then you may go for other extensions like .net. .org and country-specific names like .in/.co.in etc.
We always recommend going for traditional extensions (like com/net/org etc.)as comparatively new domain extensions are not so trustworthy from a business point of view. New extensions will take some time to gain trust.
3. Keep your domain name short
Domain name should be short and less than 15 characters. In terms of word count, prefer it to have 2 words (maximum 3 words)There is always a chance of typing errors/misspellings for longer names.
4. Domain names should be easy to pronounce and spell
Domain names should be easy to speak and write for the listener as you may need to share it with others in daily use.
5. Avoid the use of numbers and hyphens
Domain names with numbers are always misspelled, if 6 is used in the domain name, then the user is always confused whether it is either six in alphabet or 6 in number.
Similarly, domain names with hyphens are sometimes treated as sketchy and spam. There is always a chance of typo errors and also using these domain names while writing email addresses is not so user-friendly.
6. Use keywords/products/service names
As a first choice, It is always preferred to use a business name in a domain name. It creates brand identity. The company name should match the domain name, you should avoid adding one or two alphabets to get the desired domain name. Although you may add words like India, Delhi etc. to get the desired domain name.
If the company name is not available, you may try using keywords that describe your business, products and the services you offer. You may use the keywords that people use when searching for your products or services.
7. Target geographical area/country-specific domain
If your business is serving in a particular area/city, you may opt for including your city or state in your domain name to make it easy for local customers to find and remember. Also, it gives the impression that you are serving in that particular area which creates an extra level of confidence for customers.
You may also go for country-specific domains like .in gives the idea that the business is located in India or serving in India. There are many country-specific domains which you may look for.
8. Avoid Double letters in domain names
Having double letters in any domain name will give a chance of misspelling. Users tend to write wrong.
9. Research on names
You may research domain names that any other brand/company is not using that domain name as uniqueness in the name is always good from an SEO point of view. Also, you may check trademark, and copyright issues (if any).
10. It will always be good to protect your brand/business with multiple domain names
You may consider registering domain name variants. You should book top-level domain names (.com, .net, .org etc.) and a few country-specific keywords, or else your competitor will book the domain and gain an advantage.
Act Fast
If you have decided about the domain name, then you should book it as soon as possible. As domains are not very expensive.
If you have any difficulty in deciding about a domain name you may get in touch with us at info@webservicesindia.net
We will be happy to help you and start the ball rolling.
That’s all. The above points will help increase your probability of registering the right domain name for your business.